Director of Talent Acquisition
5:35 PM Employer Branding Strategies — Tell Your Company’s Story with Tech Tools + Marketing Tactics
As the unemployment rate has dropped over the past few years, companies have found that it has become increasingly hard to fill positions within their organizations. Changes in the way that job seekers learn about companies and search for jobs have increased the importance of employer branding. However, employer branding as taken on a whole new meaning, requiring companies to take a multi-faceted approach to reach candidates in the ways that they want to be reached. In this session, we’ll look at how Great Clips has taken a recruitment marketing approach to reach job seekers multiple times in multiple ways and with the right content, helping Great Clips salon owners get their unfair share of talent by forming or changing the perceptions that candidates have about Great Clips as an employer.