Jared NypenDirector of Talent Acquisition
Jared Nypen is the Director of Talent Acquisition for Great Clips, Inc., the largest haircare brand in North America. He leads the system-wide recruitment strategy including employer branding and recruitment marketing technology. As part of a wholly franchised organization, his team helps salon owners build and deliver recruiting strategies to attract top stylists within their markets. Jared routinely speaks at Great Clips conferences to motivate and educate franchisees on building the best salon teams in the industry. Prior to Great Clips, Jared led the recruitment and performance technology strategy for Best Buy Corporation. He also spent twelve years at Target Corporation where he led college recruiting teams, built recruitment strategy and led the technology implementations for talent acquisition and performance management. He is certified as a Senior Professional in Human Resources (SPHR) and as a Society for Human Resource Management Senior Certified Professional (SHRM-SCP). He lives in the Minneapolis area with his wife, Andrea, and three children.
5:35 PM Employer Branding Strategies — Tell Your Company’s Story with Tech Tools + Marketing Tactics
As the unemployment rate has dropped over the past few years, companies have found that it has become increasingly hard to fill positions within their organizations. Changes in the way that job seekers learn about companies and search for jobs have increased the importance of employer branding. However, employer branding as taken on a whole new meaning, requiring companies to take a multi-faceted approach to reach candidates in the ways that they want to be reached. In this session, we’ll look at how Great Clips has taken a recruitment marketing approach to reach job seekers multiple times in multiple ways and with the right content, helping Great Clips salon owners get their unfair share of talent by forming or changing the perceptions that candidates have about Great Clips as an employer.